P-beauty – Polish cosmetics with a modern twist

For years, the beauty world has been fascinated by K-beauty, J-beauty and the French approach to beauty and self-care. Today, more and more attention is also being drawn to what is created much closer to home – in Poland. P-beauty shows that Polish brands have their own way of thinking about beauty, combining experience, modern solutions, an understanding of trends and consumers’ needs. And at Joanna, we know this world very well!

What exactly is P-beauty?

P-beauty, sometimes also referred to as PL-beauty, stands for Polish Beauty and is a term that is appearing increasingly often in the context of the Polish cosmetics industry. It is not defined by one particular ingredient or skincare ritual. It is a much broader approach to cosmetics.

Polish beauty combines effectiveness and quality with accessibility, experience with modernity, and global inspiration with a strong understanding of consumers’ everyday needs. It also means local production, trusted raw material suppliers and proven ingredients, as well as formulas adapted to local climate conditions.

Over 40 years of experience in the beauty world

At Joanna, we have been doing this for over 40 years. From the very beginning, we have been creating our products in Poland – this is where ideas for new products are developed, and where our laboratory and production facilities are located.

We are inspired by traditional beauty rituals known for generations and by valued natural ingredients. At the same time, our portfolio also includes modern concepts and the latest developments from the beauty world. Our experience allows us to combine both worlds – what is well known and trusted with what is new.

We observe how trends, approaches to beauty and expectations towards cosmetics evolve. We continuously develop our formulas and portfolio, combining proven solutions with new inspiration. We create products for hair colouring, care and styling, as well as cosmetics for body care and hair removal.

Hair? That is where our expertise really stands out!

Although we take a broad approach to beauty, hair has always held a special place in our world. Colouring, lightening, toning, care and styling – over the years, we have gained experience across many areas of haircare and can confidently call ourselves hair experts.

The diverse hair types characteristic of our part of Europe, along with their different needs, present a significant challenge that our products need to meet. That is why we continuously improve our formulas, making sure our range is comprehensive and responds to a wide variety of haircare expectations and needs.

P-beauty, our way

For us, P-beauty is not about one ingredient, one routine or one type of cosmetic product. It is a way of creating products: consciously, close to consumers’ needs, in tune with trends, yet always shaped by our own experience and character. It is a combination of high quality and expertise with what is new.

We want to continue discovering new dimensions of beauty, grow alongside its ever-changing world and show that Polish cosmetics have a lot to offer. Polish beauty has an increasingly strong voice today. And we want to be part of that story – in our own way.